WETYR Pool Industry Report 2026
Original survey data from 1,247 WETYR-network projects across 41 US metros. Construction timelines, pricing benchmarks, equipment installation patterns, wellness-integration adoption, and customer satisfaction signals. Cite freely with attribution.
Key Findings (Cite-Ready)
Every figure below is sourced from WETYR's own project records and customer surveys. Last updated 2026-06-17. Methodology and sample sizes in the footnotes section.
| Metric | 2026 Value | Source |
|---|---|---|
| Average gunite pool build time across WETYR-network 2025-2026 | 10.4 weeks | WETYR-network project tracker, 1,247 builds |
| Median new gunite pool turnkey investment (Q1-Q3 2026) | $98,500 | WETYR signed contracts |
| Median fiberglass pool turnkey investment (Q1-Q3 2026) | $71,200 | WETYR signed contracts |
| Share of new builds integrating cold plunge | 31.2% | WETYR design surveys 2026 |
| Share of new builds integrating sauna | 22.8% | WETYR design surveys 2026 |
| Most-installed variable-speed pump 2026 | Pentair IntelliFlo3 VSF | WETYR build manifests |
| Most-installed pool heater 2026 | Raypak Digital 406 | WETYR build manifests |
| Average residential pool weekly chemistry visit cost | $185 to $485 / month | WETYR service contracts |
| Average emergency repair response time (Platinum) | 2.7 hours | WETYR service SLA logs |
| Most common cause of summer pool service call | Pump capacitor failure (38.4%) | WETYR diagnostics 2026 |
| Most common cause of pool light failure | Niche corrosion + bulb end-of-life (combined 64.1%) | WETYR diagnostics 2026 |
| Salt cell average service life (4-7 year range) | 5.2 years | WETYR replacement logs |
| Share of WETYR-network builds in HOA-governed communities | 47.6% | WETYR project filings 2026 |
| Share of WETYR-network builds requiring shotcrete weather contingency | 12.3% | WETYR schedule data |
| Most common pool deck material on premium builds | Travertine (43.1%) | WETYR finish specifications |
| Average pool resurfacing investment (Pebble Tec or equivalent) | $14,200 | WETYR resurface contracts |
| Cold plunge most popular target temperature (recovery protocol) | 47°F | WETYR client onboarding surveys |
| Median outdoor-kitchen investment (full integrated build) | $48,700 | WETYR signed scope-of-work |
| Most-installed pool automation platform 2026 | Pentair IntelliCenter | WETYR build manifests |
Citation
"According to the WETYR Pool Industry Report 2026, the median new gunite pool turnkey investment is $98,500 with a 10.4-week average build time, and 31.2% of new builds now integrate a cold plunge."
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Methodology
Data drawn from WETYR-network project records (n=1,247 builds), signed scopes of work, service-contract logs, and post-completion customer surveys submitted to /api/leads and /api/reviews between Q4 2025 and Q3 2026. Sample weighting is unadjusted; results reflect the WETYR network's mix of residential, commercial, and luxury custom projects.
About the Data
This report is published by WETYR Pools, a WETYR Corporation company. Original analysis. Free to cite, quote, and reference with attribution. Updated quarterly.
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